Living Your Best Life with Michelle Cordeiro Grant
February 11, 2021
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After climbing the corporate ladder at Victoria’s Secret, Michelle Cordeiro Grant realized that there was room to build a whole new conversation around lingerie – one that put the community first and tapped into the power of social media. After gaining 90,000 email subscribers overnight through a viral refer a friend campaign, Michelle launched Lively and the rest is history! You’re about to hear how Michelle built a community-first brand from the ground up, including her emotional experience selling Lively back in 2019, and more recent insights into how they pivoted during the COVID-19 pandemic.
Coming up, you’ll hear:
- How Michelle first fell in love with lingerie, and her experience climbing the corporate ladder at Victoria’s Secret
- Realizing that there was room to build a new conversation about lingerie that put the social community first
- The essential questions she asked herself before launching Lively, including acknowledging the things she didn’t know, and defining her level of risk tolerance
- Her experience taking her first investment from her manufacturer, and what it allowed her to do
- Why being a mother gave her the strength to keep going, and the realization that “if she can create a human, she can create a company”
- Lively’s viral “refer a friend” campaign that garnered 90,000 email subscribers overnight, before the product was even manufactured
- Her biggest learning from the launch of Lively, which is that community should always be put first
- The biggest manufacturing mistake they ever made, and how she was able to solve it
- How Lively has been impacted by the COVID-19 pandemic, and her pivot from swimwear to loungewear back in March of 2020
- Michelle’s experience selling her business, both logistically and emotionally, and why she knew she had found the right partner
- How Michelle’s day looks like when she isn’t working, and why her biggest goal for 2021 is to find a new equilibrium that prioritizes both her family and work
- And finally, why her team is the most important part of her business, and the value of investing in the people that surround you
