Innovating Product and Redefining Beauty with Anisa Telwar Kaicker of ANISA Beauty
November 12, 2021
As the Founder & CEO of the only woman-owned cosmetic brush manufacturer in the world, Anisa Telwar Kaicker is truly a pioneer in her industry.
She started her business in 1992, and for almost 3 decades has refined the leadership, product development strategy, and culture of her global company. Alongside her own collections, Anisa partners with some of the most esteemed brands in the beauty industry to supply their makeup and skincare brushes as well. Her company’s mission is to redefine beauty by creating inclusive and innovative products that take care of their consumers, partners, and society.
Key takeaways this week include:
- Anisa shares how she navigated unforeseen circumstances in business
- How to find the competitive advantage that sets your brand apart
- What it really takes to run a manufacturing company
- Why influencers matter in the beauty industry
- Anisa’s philanthropic initiatives and why they’re so important to her and her business
- Why recognizing what you bring to the table and celebrating your wins (even the little ones) is so important
- And finally, Anisa shares how she and her team are committed to empowering women
ANISA Beauty understands that what touches your skin matters. ANISA designs each brush through cruelty-free, vegan and sustainably responsible practices to elevate your skincare and makeup routines from hands-on to hands-free. The innovative design of these skin care and makeup brushes offer versatile application and fiber flexibility to achieve a great look – each and every time.
Head over to ANISABeauty.com and use the code Entreprenista50 for 50% off at checkout to unlock the power of self-expression today.
Entreprenista has also teamed up with ANISA Beauty for an exciting giveaway! Enter to win the entire ANISA beauty collection and an Entreprenista League one-year membership! Visit Entreprenista.com/ANISABeauty to enter by December 15.
Follow Anisa on Instagram: @therealatk
Follow Anisa Beauty on Instagram: @anisabeauty
Connect with Anisa on LinkedIn: Anisa Telwar Kaicker
